The Public Opinion Center in Beni Suef Mass Communication reveals the results of a survey of media and advertising content in Ramadan 2024

Media Center
Under the patronage of Dr. Mansour Hassan, President of Beni Suef University, and under the supervision of Dr. Abdel Aziz Al-Sayed, Dean of the Faculty of Mass Communication ,and Dr Nisreen Hossam El-Din, Vice Dean of the College for Community Service and Environmental Development, and Dr. Noha Al-Talawi, 
Director of the Public Opinion Research Center. The Center for Public Opinion Research and Scientific Consulting at the College of Information announced the results of the opinion poll it conducted to evaluate the opinion of the Egyptian youth audience regarding the media and advertising content that was shown during the month of Ramadan. 2024
The survey was applied to a sample of (900) individuals from Egyptian youth aged between 15 and 35 years, of whom (56.3%) were female and (43.7%) were male. The educational levels of the respondents were represented by (40%) of Students, (35%) have a university qualification, (10%) have a post-university qualification, (15%) have an intermediate qualification, and with regard to the place of residence of the respondents, the percentage was urban (77%) and rural (33%). With regard to geographical representation, the governorates of Greater Cairo, Upper Egypt, the Delta, and coastal governorates such as
Governorates (Cairo, Giza, Qalyubia, Fayoum, Beni Suef, Minya, Assiut, Sohag, Qena, Luxor, Aswan, Beheira, Kafr El-Sheikh, Gharbia, Dakahlia, Sharqia, Menoufia, Damietta, Alexandria, Port Said, and the Red Sea. The poll was divided It is divided into three parts: the first part is related to evaluating dramatic works, the second part is related to programmatic content, and the third part is concerned with advertising campaigns
The survey concluded with several results in each section, including the youth audience’s evaluation of dramatic works. The results indicated that most of the sample members followed the series presented during the month of Ramadan to some extent (71.5%), while they followed them regularly (17.5%). To rarely (11%), a percentage of them watched one series (42.1%), two series (23.6%), and more than three series (21.2%).
The results showed that most of the young people in the study sample preferred to follow dramas via digital platforms, with a percentage of (47.8%), and they attributed this to the absence of advertisements, the ease of watching at any time, and watching some series before they are broadcast on channel screens, and the percentage was (36.1%) ) Of the young people in the study sample, they prefer to follow through television screens for reasons due to their enjoyment of watching with the family, and their preference to listen and follow at fixed times
The percentage of young people in the study sample who preferred to follow through social networking pages was (16.1%), and they attributed this to their preference to watch certain parts of series, and that social networking pages allow them to watch at the time and place that suits them.
As for the most digital platforms through which Ramadan series were watched, the Watch It platform came in first place with a rate of (30.1%), followed by the Shahid platform with a rate of (28.2%), followed by the Netflix platform with a rate of (2.7%), and followed by the Starz Play platform with a rate of (1.2%)
The most common means through which Ramadan advertisements were followed was “TV channels” at a rate of (59.8%), followed by social media at a rate of (32.4%), and then media platforms at a rate of (7.7%). The most attractive elements for the young people in the study sample were the idea and message in the advertisements (31.5%), followed by the song accompanying the advertisement (31.2%), then the vocal performance (15%), then the musical background of the advertisement (14.2%), and finally the advertisement’s direction (8.1%). %)