Recommendations of Beni Suef Media Conference "Digital Competition and Generational Wars"
Media Center
The conference activities of the Faculty of Mass Communication, Beni Suef University, "Digital Competition and Generational Wars", held under the patronage of Prof. Dr. Mansour Hassan, President of the University, have been concluded. The activities were chaired by Dr. Abdulaziz Al-Sayed, Dean of the College of Mass Communication, and Dr. Amani Albert, Vice Dean for Postgraduate Studies, University Media Adviser and the conference rapporteur
Prof. Dr. Mansour Hassan, University President stated that the conference produced recommendations emanating from the results of the scientific research presented at the conference, the most important of which is to expedite the promulgation of a law to make information available to journalists and media professionals so that facts and information are available in time to block the path to rumor mongers and hostile media, and attention to supporting official media institutions and developing their performance as they are the safety valve for the Egyptian national security, and the need to launch multiple media platforms that entrench the cultural identity and monitor everything that is published on social media platforms of the foreign cultures that harm national security and contradict our cultural identity.
The need for the concerned institutions to form the awareness and culture of Egyptians by monitoring all the pages and sites directed in Arabic regarding our cultural and religious identity, refute it, respond to it, and immunize people from its damages.
Updating the digital content of the official pages of the various institutions and bodies. The conference also recommended expanding the field of media studies to discuss topics and issues more contemporary and related to the current communication space that poses new and non-traditional problems, including the escalating news function of social media, its limits, dimensions, negative and positive effects, and its role as a government communication tool.
Paying attention to studies of institutional communication, its reality and future, to develop the institutional performance of the state and its various institutions.
With interest in artificial intelligence studies and its role in developing media production by holding future conferences and seminars focusing on applications and techniques of artificial intelligence in scientific research and cooperation with various media institutions in the field of applying modern technology in its various forms in the production and preparation of media materials.
Encouraging researchers to continue studies of digital advertising and making use of the results of their research by media institutions with interest in developing non-traditional research tools consistent with the nature of society.
making further efforts to educate the Egyptian people, especially youth sectors, of the dangers and benefits of social media with the aim of rationalizing the increasing use of it in Egypt, which has exceeded 45 million users of the Facebook website, the awareness-raising should include a focus on the need to have an analytical critical awareness in the face of the political content of these sites; and the need to review the increased use and its health, psychological and social effects, which have reached the point of addiction.
It is worth noting that the conference was held at the Egyptian Opera House in the presence of a number of senior media professors, and included five sessions and 52 researches. Dr. Abdel Aziz Al-Sayed, Dean of the Faculty of Mass Communication announced the recommendations that produced by the conference.